Call to action (CTAs) are cues on websites that direct users to perform specific actions. It is typically represented by a button or hyperlink with a command or action phrase, such as ‘Sign Up’ or ‘Buy Now.’ This can be accomplished through digital marketing by placing text on a button (a CTA button) or by linking to a webpage, as well as through email campaigns linking to a webpage.
Call to action serve as a point of reference that informs what users should do next on a website. In the absence of a clear CTA, the user may be unsure of what to do next to buy a product or sign up for a subscription and will abandon the site without completing their job.
Here is the list of effective call-to-action examples:
Sign Up – Used for a free trial, online course, a future event, or even a software product
Subscribe – Used to invite visitors to receive updates from the company such as newsletters, blogs, articles, etc.
Try for free – Used to showcase the product or service feature of a product before the user decides to purchase.
Learn more – Used to provide potential customers with a little more information on what they are about to buy
Join us – Used to create an online community by getting users to embark on the brand
Get started – Used to drive a variety of behavior from a free trial to a virtual reality experience.