Organic traffic is defined as people that visit your website from unpaid channels, i.e. free sources. Search engines like Google, Yahoo, and Bing are examples of organic sources.
Search Engine Optimization (SEO) is the type of digital marketing that focuses on increasing traffic organically. The better your site is optimized for search engines, the higher it is likely to rank for the search phrases your target clients are putting into Google. Because organic searches have a higher purpose, they tend to have higher conversion rates than bought visitors. When compared to sponsored advertisements, organic traffic has a far higher ROI.
Organic traffic is created by your position on search engine results pages. More organic visitors will come to your website as a result of its improved search engine ranking for business-related keywords. Most inbound marketing approaches and strategies are based on the objective of enhancing search engine rankings in order to attract more organic visitors.
The presence of organic traffic is a sign that you are doing a good job setting up your digital presence to help you rank well on search engines. This means your website is ranking high for particular search phrases, which is attracting more visitors to your website.