Pay-Per-Click (PPC)

PPC is an abbreviation for pay-per-click, an online marketing technique in which advertisers pay a charge each time one of their advertisements is clicked. It is, in essence, a method of purchasing visitors to your website rather than attempting to “earn” such views naturally.

PPC advertising comes in many forms and channels, including search engine advertisements, display ads, and social media ads.

One of the most prevalent types of pay-per-click is search engine advertising. It enables marketers to bid for ad placement in a search engine’s sponsored links when someone searches for a product or service similar to theirs.

Every time an ad is clicked, delivering a visitor to the ad’s landing page, the advertiser pays a tiny charge to the search engine (or social media network, or whichever ad platform they’re using). When PPC is operating well, the charge is insignificant since the click is worth more than what you spend for it.

Google Ads is the world’s most popular PPC advertising platform. Businesses that use the Google Ads platform to build ads that will display on Google’s search engine and other Google properties.

When a search is launched, Google sifts through the pool of advertising and selects a group of winners to display on the search results page.

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