The rate at which your pay-per-click (PPC) advertising is clicked is referred to as the click-through rate (CTR). This figure represents the percentage of individuals who see your ad (impressions) and subsequently click on it (clicks).
The formula for this is: (Total Clicks on Ad) / (Total Impressions) = Click-Through Rate
You should pay attention to your click-through rate since it directly affects your Quality Score.
Advertising platforms like Google Ads and others offer discounts to advertisers who offer highly relevant ads. To achieve this, Google Ads can offer higher Quality Scores to ads with high click-through rates.
The higher the click-through rate, the higher the Quality Score.
A high Quality Score enables you to lower your cost-per-click (CPC) while improving your ad position.
Additionally, achieving a high click-through rate is an indication that your ads are reaching the maximum number of potential customers for your product.
Your CTR can help you determine which ads, listings, and keywords are successful for you and which need to be improved. When you have related keywords, ads, and listings, the more likely it is that a user will click on your ad after searching for your keyword phrase.
It may also be used to assess the efficiency of advertising copy, titles, and descriptions that comprise online content’s metadata. Because most websites are designed to push visitors to take action, click-through rates may assist digital marketers in determining what works and what doesn’t.