Organic Traffic

Organic traffic is defined as people that visit your website from unpaid channels, i.e. free sources. Search engines like Google, Yahoo, and Bing are examples of organic sources. Search Engine Optimization (SEO) is the type of digital marketing that focuses on increasing traffic organically. The better your site is optimized for search engines, the higher […]

Click-Through Rate (CTR)

The rate at which your pay-per-click (PPC) advertising is clicked is referred to as the click-through rate (CTR). This figure represents the percentage of individuals who see your ad (impressions) and subsequently click on it (clicks). The formula for this is: (Total Clicks on Ad) / (Total Impressions) = Click-Through Rate You should pay attention […]

Keywords (KW)

In digital marketing, keywords describes a word or group of words used by Internet users to perform a search in a search engine. Keywords are an essential part of any SEO strategy and should be used throughout all content, titles, and SEO elements. Because keywords are derived from search queries, adding them into your content […]


Onboarding is the process of welcoming a new client to work with us During this initial stage, we answer your questions, build rapport, and explain the procedure of how we will be working together. It helps us set a client up for success by setting them up with a solid foundation for ongoing success. A […]

Landing Page (LP)

Landing page or LP is a separate web page specifically designed for marketing or advertising campaigns. When a visitor clicks on a link in an email, a Facebook or Google ad, or another comparable site, they “land” on this page. A landing page can offer anything from a promotion, a coupon, a demo, or a […]

Search Engine Results Page (SERP)

Search engine results page (SERPs) are web pages that are served to users when they use a search engine, such as Google, to find anything online. The user inputs their search query (typically using particular terms and phrases called keywords), and the search engine returns a SERP. Every SERP is unique, even when run on […]

Call To Action (CTA)

Call to action (CTAs) are cues on websites that direct users to perform specific actions. It is typically represented by a button or hyperlink with a command or action phrase, such as ‘Sign Up’ or ‘Buy Now.’ This can be accomplished through digital marketing by placing text on a button (a CTA button) or by […]

Social Media Marketing (SMM)

In social media marketing (SMM), a company uses social media platforms that connect people with each other and exchange information to grow a company’s brand, improve sales, and drive website traffic. By leveraging social media marketing, businesses can interact with existing consumers and reach new ones. The use of social media analytics allows marketers to […]

Search Engine Marketing (SEM)

Search engine marketing (SEM) is a digital marketing approach that is used to boost the visibility of a website in search engine results pages (SERPs). While the phrase used to apply to both organic and paid search operations, such as search engine optimization (SEO), it now nearly solely refers to paid search advertising. Search engine […]

Search Engine Optimization (SEO)

Getting a page to rank higher in search engines such as Google is known as search engine optimization (SEO). Search engines play a crucial role in people discovering content online, so gaining a higher ranking in search engines can boost a website’s traffic. On Google and other search engines, paid ads usually appear at the […]

Marketing Funnel

To visualize the path your customers take from learning about your brand to converting, marketing funnel is an invaluable tool. The understanding of these factors will help you understand why some customers convert – and why some don’t. The goal of the marketing funnel is to educate visitors, qualify them as buyers, and then successfully […]

Lead Generation

Lead generation is the process of attracting prospects to your company and piquing their interest through nurturing, with the ultimate goal of converting them into customers. Job applications, blog articles, discounts, live events, and online material are all ways to create leads. The practice of creating customer interest in a product or service to convert […]