E-commerce, often known as electronic commerce or online commerce, is the purchasing and selling of products or services through the internet, as well as the transmission of money and data to complete these transactions. E-commerce is commonly used to refer to the online sale of actual things, but it may also apply to any type […]

Point of Sale (POS)

As a crucial component of a point of purchase, the point of sale (POS) is the place where a customer makes the payment for goods or services and where sales taxes may be assessed. A point of sale (POS) transaction can take place in person or online, and receipts can be printed or created electronically. […]

Call To Action (CTA)

Call to action (CTAs) are cues on websites that direct users to perform specific actions. It is typically represented by a button or hyperlink with a command or action phrase, such as ‘Sign Up’ or ‘Buy Now.’ This can be accomplished through digital marketing by placing text on a button (a CTA button) or by […]

Cart Abandonment

Cart abandonment occurs when a potential consumer begins the checkout process for an online buy but abandons the process before completing the purchase. Any item that is added to the shopping cart but never completed is termed “abandoned” by the customer. Shopping cart abandonment is a critical part of the online purchasing process that merchants […]

Stock Keeping Unit (SKUs)

A Stock Keeping Unit (SKU) is an alphanumeric combination of eight or more characters that are scanned by a barcode reader. SKUs are frequently represented by bar codes or QR codes. Each item, as well as the location where it is sold, will have its own distinct SKU (but should not be confused with UPC […]

Shopping Cart

On the website of an online retailer, a shopping cart is a piece of software that enables the purchase of a product or service. When a customer places an item into their shopping cart, the server updates their shopping cart with details about the item, automatically calculates their total price, and includes any other relevant […]

Lead Generation

Lead generation is the process of attracting prospects to your company and piquing their interest through nurturing, with the ultimate goal of converting them into customers. Job applications, blog articles, discounts, live events, and online material are all ways to create leads. The practice of creating customer interest in a product or service to convert […]


Whitespace (sometimes known as negative space) is the space between components on a web page (or physical page). These components are often photos, typography, and icons. One of the most underestimated and underutilized features of a successful web layout is whitespace. Whitespace is much too frequently mistaken for empty space on screens and is consequently […]