Call To Action (CTA)

Call to action (CTAs) are cues on websites that direct users to perform specific actions. It is typically represented by a button or hyperlink with a command or action phrase, such as ‘Sign Up’ or ‘Buy Now.’ This can be accomplished through digital marketing by placing text on a button (a CTA button) or by […]

Lead Generation

Lead generation is the process of attracting prospects to your company and piquing their interest through nurturing, with the ultimate goal of converting them into customers. Job applications, blog articles, discounts, live events, and online material are all ways to create leads. The practice of creating customer interest in a product or service to convert […]


Whitespace (sometimes known as negative space) is the space between components on a web page (or physical page). These components are often photos, typography, and icons. One of the most underestimated and underutilized features of a successful web layout is whitespace. Whitespace is much too frequently mistaken for empty space on screens and is consequently […]