eCommerce has been the trend for 2020. Given that many people have now been more open to the idea of shopping online, especially how large eCommerce companies like Amazon and Alibaba have now become staples among consumers, it’s something that everyone should think about.
Although a lot of people have tried out engaging in the eCommerce business, not everyone can succeed. Some do not have a solid branding, some do not have the experiences that multi-million dollar companies have, and perhaps some don’t exert enough effort.
There is no easy shortcut or formula for establishing an eCommerce store, but several ways are proven to help. In this article, we’ll be exploring ten foolproof methods that will improve your eCommerce Store.
Site Interface and Accessibility
Navigation and accessibility are essential. Especially when you’re dealing with a demographic that is noticeably more impatient. Users want to find something in the shortest time possible.
If you can provide that with a simple and minimalistic interface, they are more likely to buy something. They’re also going to be more likely to buy more things from you in the future. Speed is also essential.
According to eCommerce Giant Amazon, they would be losing $1.6 billion in sales revenue annually. In another research, 40% of users will abandon a website that takes longer than 3 seconds to load. Online consumers are impatient, and it’s your job to make sure that your site’s interface is quick and accessible.
Branding covers everything from how in a brand like uniqueness, in-depth characteristics like the logo, brand colors, and culture. Although this isn’t something that applies exclusively to eCommerce, it is still imperative in improving your eCommerce store’s revenue.
On the contrary, even though branding is seemingly simple, a complicated process that requires building a culture and a reputation for your brand. With your branding, the primary strategy should be to prioritize building a reputation regarding quality, speed, and facilitation.
Marketing is another aspect that isn’t exclusive to eCommerce. Instead, marketing takes on a whole different form when you’re handling an eCommerce business.
Marketing usually covers value proposition, data on target customer demographics, and essential brand messaging. Things like online appeal and social media promotions should be taken to a higher degree with eCommerce. Local eCommerce businesses also try to market themselves with micro-influencers, which you can look into.
Target the Right People
One of the reasons why your store doesn’t have high revenue might be because you’re targeting the wrong people in the market. Not everyone will spend their money on your product on service just because you’re promoting it to them.
It is possible that the people you are marketing to might not be interested in your products or service. By understanding your target audience, the business can design products and services that are inclined to their target, increasing the eCommerce store’s revenue.
Trust is universal in all forms of business. It’s an essential factor for companies that aim to increase revenue. Improving the quality of your products is one great way to build trust with your customers.
As much as possible, your product description has to be very honest and transparent. Product description MUST match the product at hand. This includes the specifications and colors of the products, which customers value very much.
Lastly, make sure to be very accommodating and actively engaged with your customers. Social media pages are great ways to ensure that you are always involved with your customers, which builds trust.
The Right Prices
After Trust is built and you have a consistent market of consumers, retaining them will be the next step to improve your eCommerce sales.
Leverage your cost as the unique selling point of your brand. Ensure that whatever product you are selling will be worth the price that the customers pay. Please consider the shipping fees too, because most of the time it is being covered by the customers, they might be spending over what the product is worth.
As a last resort of fitting the right prices, consider decreasing shipping prices or providing free shipping on a conditional basis. If your customer spends over $100, you can waive their shipping fee.
Help Them Decide
When consumers face complicated choices, they make the wrong choice: not deciding and just giving up on buying a product. This is a dangerous thing, and you do not want that to ever happen to your business.
Giving them easy choices and providing them with the most direct experience ensures that they will no longer spend time thinking twice about buying. Spoon feeding the consumer is a great way to ensure that your eCommerce store flourishes.
Customers prefer to buy from companies that efficiently fix user issues, even if their products aren’t that exceptional. Consumers prioritize comfort and accessibility. Your store must offer sufficient customer support and service to your customers (if possible, in real-time)
Adding a live chat option to your eCommerce store is a good start if you can do so. Chatbots that answer the frequently asked questions of visitors is a good idea. They relieve pressure and tension from the actual people who are managing the site, and they also make sure that impatient consumers are kept well-served.
Think about it this way. The more frequently asked bots answer questions, the less you have to respond manually, and the more time you have to accommodate more specific issues.
Google Analytics is free. It can help you understand how your visitors navigate your site, and it tells you the essential things like what pages are most visited. Not only that, but Google Analytics also helps you find out when potential customers lose interest in your site.
Finding out where they lose interest means that you will now be able to weigh out what actions you can take to ensure that it doesn’t happen again.
Frequently Asked Questions
Frequently Asked Questions have existed in sites ever since they’ve started, but newer sites often neglect this. Creating an FAQ page to answer many of the questions that often come up in people’s minds while visiting your site is essential.
If you can quickly provide solutions or answers for their concerns on the stop, they are most likely to feel comfortable, and they might end up making a purchase.