Paya Beach Resort

Having over 30 years of experience, Paya Beach Resort is an established player in Malaysia's tourism and hospitality industry. Situated in one of the most beautiful islands in the world, Paya Beach Resort offers its visitors a wide array of Tioman Island Packages ranging from spa treatments to diving packages.

  • Web Development
  • Digital Marketing
Objectives
Paya Beach Resort

Looking to stand out from the other resorts located at Tioman Island, Paya Beach Resort wanted to leverage on digital marketing to continue expanding its outreach in Malaysia to achieve greater conversions and thus sales volumes. Additionally, prior to enlisting our services, our client did not incorporate any tracking mechanism to monitor conversion rates across the different channels they adopt to reach out to their intended audience. Hence, they noted a gap in their previous marketing efforts which they hope to bridge; they had insufficient data regarding their consumers' behaviour and thus were unable to make well-informed decisions about how to better their marketing strategies.

Solutions
User Tracking

To help Paya Beach Resort target these pain points, our team embedded tracking mechanism on every page of the website to monitor vital statistics. This powerful tracking mechanism allowed for the accumulation of consumer behaviour data, which then enabled Paya Beach Resort to identify areas for improvement such as changing the structure or content of particular webpages. Besides that, we utilised Google Analytics' data to continually optimise their website. Through this cycle of monitoring and optimising, Paya Beach Resort saw a significant increase in conversion rates.

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