At Corsiva Lab, we adopt a structured process to ensure that we produce a marketing plan that will add value to your business. We start off by performing an in-depth needs analysis to identify your marketing objectives & pain points. From there, we will identify suitable digital marketing platforms that cater to your needs & formulate a strategic marketing plan for your campaigns.
For every client, our in-house Digital Strategist team will craft a marketing plan that is unique to your business and aligned to your preferred budget. The fundamentals of every marketing plan will cover an increase in brand awareness, traffic & lead generation / sales through the use of Google & Social Media Advertisements. Speak with our in-house Digital Marketing team today to get a free consultation!
Types of Digital Marketing Campaigns
Reach your ideal audience with optimised campaigns via Search Engine Optimisation (SEO), Search Engine Marketing (SEM) & Social Media Marketing (SMM) and convert them into customers with us. Take your first step into Digital Marketing with Corsiva Lab today.
Search Engine Optimization (SEO)
- Search Engine Optimisaiton (SEO) is a process of improving your Website's content & structure to increase organic visibility when customers search for keywords related to your business. SEO comprises of two key components - On Site Optimization and Off Site Optimization. On Site Optimization is a practice of optimizing content & technical components of your Website while Off Site Optimization refers to actions taken outside of your Website to impact your rankings (For example: backlink building strategies). At Corsiva Lab, our SEO packages covers all areas required to scale your Website's ranking on Google's Search Engine.
Search Engine Marketing (SEM)
- Search Engine Marketing (SEM) refers to all marketing activities that utilises search engine technology for digital marketing purposes. Commonly known as Pay-per-Click (PPC) ads, these ads comes in a variety of formats such as text based ads or product listing ads. A huge advantage that SEM offers is that your business will experience an immediate increase in website visibility on search engines such as Google when potential customers search for keywords related to your business. This will lead to high conversion rates as customers that are searching on search engines will have higher purchase intent.
Social Media Marketing (SMM)
- Social Media Marketing (SMM) is a cost effective strategy that allows your business to stay connected to new & existing customers via platforms such as Facebook, Instagram, LinkedIn, Twitter and many more. To help your business excel in Social Media Marketing our Digital Strategist team will craft a unique strategy for both organic & paid postings on Social Media platforms that are relevant to your business. Furthermore, our team will also identify relevant target audiences that are ready to purchase and design attractive digital assets to achieve high conversion rates.
Our Digital Marketing Packages
At Corsiva Lab, we offer various Digital Marketing Packages across SEO, SEM & SMM channels to help your business scale up its digital presence.
Needs Analysis & Strategy Development
- Needs Analysis
- Perform Keywords Ranking Analysis
- Perform Website Optimisation Analysis
- Competitor Ranking Analysis
- Strategy Development
- Identifying Target Audience & Persona
- Understanding Customer’s Search Behaviours
- Proposing Keywords Ranking Strategy
Digital Marketing Campaign Period
- Analyse & Implement SEO On Page Structural Report
- Analyse & Implement SEO On Page Content Report
- Perform Website Technical Optimisations to Enhance SEO Rankings
- Perform Regular Off Page SEO Optimisations
Digital Assets Creation
- Regular Creation of Search Engine Friendly Blog Articles
Reviews & Recommendations
- SEO Monthly Keywords Growth Report
- Website Data Analytics Report
- Recommendations Report
Needs Analysis & Strategy Development
- Needs Analysis
- Understanding Client’s Business Model, Target Audience & Budget
- Research on Keyword's Price Range, Search Volume & Competitiveness
- Strategy Development
- Identifying Target Audience & Persona
- Proposing Optimal Campaign Structure & Keywords to Bid For
- Structuring Remarketing Plans to Achieve High Conversion Rates
Digital Marketing Campaign Period
- Creation of All Required Google Accounts
- Setup & Integration of Tracking Codes
- Creation of Campaigns, Ad Groups & Ad Copies
- Regular Performance & Budget Optimisations of all SEM Campaigns
Digital Assets Creation
- Setup of Informative Landing Page for SEM Campaign
Reviews & Recommendations
- SEM Monthly Paid Campaign Conversion Report (Google Data Studio)
- Website Data Analytics Report
- Recommendations Report
Needs Analysis & Strategy Development
- Needs Analysis
- Understanding Client’s Business Model, Brand Guidelines, Target Audience & Budget
- Analysing Client’s Current Social Media Presence vs Key Competitors Presence
- Strategy Development
- Identifying Target Audience & Persona
- Researching for Creative Inspirations & Aligning Tone of Voice
- Preparation of Social Media Content Calendar
- Proposing Paid Campaign Strategies & Structuring Remarketing Plans
Digital Marketing Campaign Period
- Creation of All required Social Media Accounts
- Setup & Integration of Tracking Codes
- Management of Monthly Content Calendar & Organic Postings
- Creation of Paid Campaign, Ad Sets & Ad Copies
- Regular Performance & Budget Optimisations of all SMM Campaigns
Digital Assets Creation
Graphical Artwork Design for all Organic Postings & Paid Campaign Creatives
Reviews & Recommendations
- SMM Organic Postings Report
- SMM Monthly Paid Campaign Conversion Report
- Recommendations Report
Take Your First Step Into Digital Marketing with Corsiva Lab. Enjoy a Free Consultation with Our In-House Experts!
Why Work With Us
Experienced Team
With an in-house team of 90+ people, our team has a wide variety of experience working with SMEs & MNCs from different industries across Malaysia. Tap onto our experience to ensure that your Digital Marketing campaign achieves high conversion rates and serves as a boost for your business.
Tailored Digital Marketing
We believe in carrying out in depth research & competitor analysis to structure a tailored Digital Marketing strategy for each client. Our proposed strategy aims to drive a regular stream of leads & conversions on your Website.
Prompt Response Rate
Keeping a close relationship to all our clients is a core value at Corsiva Lab. Be it pre or post project, we dedicate an account manager for every project to ensure ease of communication, prompt response and quality service delivery.
Quality Assurance
We take pride in ensuring that our clients benefits from our Digital Marketing services. In an unfortunate event that a client is unsatisfied, we have a proper conflict management framework that our company adopts to ensure any potential issues will be resolved.
Our Work Process
How We Create a Successful Digital Marketing Campaign Tailored For Your Business
Research/Needs Analysis
Upon project commencement, our Digital Strategist Team will conduct a thorough research to understand the needs & current digital presence of your business. Leveraging on the latest digital marketing tools, this will aid us in providing an in-depth insight of your business needs and allow us to align the key digital marketing objectives for your business.
At this stage, our team will also advise on the digital assets that can be utilised for your Digital Marketing Campaigns. Depending on the type of campaigns, each needs analysis process is crafted uniquely and with all the relevant data gathered, we will carry the next step - Strategy.
Strategize
At this stage, our Digital Strategist Team will develop a strategic roadmap that contains ideas & recommendations to achieve your Digital Marketing objectives and maximise the returns on investment for you. Each strategy is formulated to best optimise the campaigns for each of the respective marketing platform to reach your customers. Furthermore, all Digital Assets that are required will be created at this stage to complement your campaigns.
Once the Strategy is completed, your dedicated account manager will take you through all key processes, to ensure that you have a clear overview of the next steps for campaign.
Launch & Optimise
Launch - With the Needs Analysis & Strategy completed, we will begin the launch of your digital marketing campaigns. In each of these campaigns, they are executed to a set of objectives aligned to your business and the commitment to certain KPI/ROI.
Optimise - Utilising state-of-the-art digital marketing tools, our team will actively monitor your campaign results & regularly optimise them to maximise conversion rates.
Review & Recommendations
At the end of every month, our Digital Strategist team will provide a summary of the campaign results along with reviews & recommendations for the upcoming month. At the same time, our team also actively carries out competitor research to ensure that our campaigns will have a competitive advantage.
Our Customers
TELL US ABOUT YOUR PROJECT
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as soon as possible!