Many businesses have taken a shift to digital marketing as the internet becomes more and more accessible to the general public. There is a pandemic that has crippled physical marketing, and digital marketing becomes your best bet if you want your business to succeed.
Digital marketing can seem overwhelming to get started on, but don’t let yourself get left behind in obsolescence. Like other businesses, you have to adapt to the times and grow your business in this ever-changing digital landscape.
You don’t have to go in blind and see where it takes you because we’re here to help out! In this guide, you’ll learn the dos and don’ts of digital marketing and how you can make a digital marketing strategy for your business.
Ultimate Guide for a Digital Strategy for your Business
What is a Digital Marketing Strategy
At its core, a digital marketing strategy is a carefully planned plot that helps your business achieve digital goals that you set through using the internet as a medium. You can also use online marketing channels, examples being paid, earned, and owned media on the internet!
Everything that you do to achieve your digital goal falls under your digital marketing strategy and campaign. The digital marketing campaign is essentially the building block and putting your plan into action. The campaign helps you get progressively closer to your end goal, whatever that may be.
Guide to Digital Strategy – Creating One For Your Business
Creating a unique digital marketing strategy that fits your business is a lot easier said than done. Sometimes, companies can’t even think about a starting point or a first action to do when they brainstorm and waste time in the process!
When you make your digital marketing strategy, keep these steps in mind, and you’ll surely succeed!
Understand Your Target Audience
Before you make a marketing strategy, you first have to know and understand your target audience. To create the perfect digital marketing strategy, you have to build a buyer persona, an ideal customer.
Finding your target audience can be done in a lot of ways, from researching to surveying. Just make sure to use actual data instead of running under assumptions and stereotypes! Even checking data from your current demographic and the people who usually take an interest in your business can be enough information.
After you find your target audience, you have to understand what makes them tick. Understand your audience’s preferences, interests, priorities, and even their browsing patterns so that you can cater to them a lot easier.
Identify the Goals & Recognize Useful Marketing Tools
Having an end goal allows you to have something to strive for and work hard to get. It’s also crucial for your marketing goals to align with the fundamental goals of your business. If your business goal is to increase your revenue online, your marketing goal should generate more traffic and leads through your website compared to last year.
Once you have a clear goal in mind, make sure to have access to marketing tools that allow you to reach or monitor your progress. An example of this is a Reporting Dashboard tool in HubSpot or even Google Analytics that shows you crucial data on how your website is doing.
Assess the Digital Channels and Assets that you Already Have
When creating a digital marketing strategy, it’s crucial to consider some of the assets you already have in possession that you can utilize in your plan. List down everything you already have—domains, digital channels, and owned media. You can use a spreadsheet to keep the assets organized and easily accessible too!
Planning Your Content
Content is crucial when you’re trying to market your business online. Everything from your site pages, product descriptions, blog posts, infographics, and even posts on social media is considered content.
Content is what attracts visitors to your page and your business. Content is also the information that your customers spread and propagate to get you publicity and get your brand reputation out in the open. That is why planning your content is paramount if you want a successful digital marketing campaign.
No matter what your end goal is, the content will be how you achieve it one way or another. Before everything else, decide what type of content will help you get the best results. What kind of content will you use to help you achieve your goal?
Auditing your existing content and checking how it is performed can be an efficient way to find patterns in what does well and what doesn’t. This can help you plan your future content based on the findings you get from analyzing your old content!
Planning & Evaluating Paid Media Campaigns
If you have any existing paid media across a platform like Facebook, Twitter, Instagram, or Google AdWords, figure out which one will help you reach your goal the most. Don’t be afraid to abandon the paid media campaigns that are underperforming as well. Cutting off something that doesn’t work is going to benefit you more in the long run!
Take note of the ones that are performing the best, and then you should get a clear picture of which ones you want to continue using.
Bringing Everything Together
You already have everything you need to create a successful digital marketing strategy—all that’s left to do is bring it all together and create a cohesive plan. Map out the actions that you’re going to take and utilize the information you gathered from the research you did up to this point.
Don’t just plan for the short term—consider the events that will transpire in the long run based on the goal you have in mind. Creating a structured timeline of actions for your activities will help keep you on track and portray the plans a lot easier for your colleagues or employees.
You’ve created a strategy, and you have all the resources that you need. Now all you have to do is finally mobilize the campaign. Not everything will go according to your timeline and plan, tiny compromises will have to occur, and that is normal!
Adapt where it’s necessary and do your best to make your digital marketing strategy a success!