There are many online fashion websites in Singapore and all over the world, and some have just shifted from offline to online selling. However, if you’ve just decided to start selling online, you came to the right place.
Today, we’re sharing something very close to our hearts, online stores, how to start one, and how to grow.
Selling Clothes Online vs. Offline
It’s not a secret that brands are shifting from brick-and-mortar stores to online stores, and this is because of the following advantages of online selling:
Minimal Startup Cost. If you’re just opening a business, then an online store is the best option because it has a low entry barrier because of its low operation cost.
Available 24/7. Online stores are open 24/7 because you can automate every aspect of your business.
Automation. Automation, integration, and data gathering are much easier and convenient because platforms can analyze the buyer’s activities in different journeys.
Various Marketing Channels. More marketing channels can reach your target market and even untapped markets for your niche.
These are just the top reasons why starting a business online is the best option today. If you’re already convinced or already decided that an online store is the best option for your business, then let’s start learning the basics.
Create a Business Plan
Just like any other business venture, a business plan is one of the first documents that you need to create before you start developing your website. Your business plan is your navigating tool to decide to go for or against your business decisions.
As a guide, it should contain your goals for the company. It should include the company’s description, a thorough market analysis, goods and services, marketing strategies, and short and long-term financial projections.
Your business plan is also your tool to find investors for your business. Include a funding request and a financial plan to provide objective data for your possible business partners or investors.
Find a Reliable Backend Solution
Every online fashion website Singapore and even those located in other countries, should have the best and right back-end solutions for their needs.
Database. Your website must have a secure and robust storage solution for data and information in and out of your website.
Secure Website. Security is essential for your customers to trust your website and to ensure that their data won’t be accessed and used by hackers and fraudulent activities.
Management Feature. An eCommerce website must have secure and reliable data management and CRM feature for you to manage customers and products in just one platform.
Business Support. The backend team and providers should be capable of helping you expand your business in the future. Your website should be able to grow with you and cope with the demands of your business.
These are just some of the features that you would want to have in your backendback-end provider and a reliable team that can help you scale your business.
Yes, technology is at the core of any online business, but human touch and critical thinking will always be the foundations of any successful business.
Defining Your Brand for Online Fashion Websites Singapore
In any type of business, you need to be able to create strong cores for your branding and marketing strategies, and this should be part of your business plan.
Nonetheless, you can create a more focused document that will guide you with your brand needs, and the document can include the following:
Buyer Persona or Audience. Before starting any type of business, you need to have a good grasp of your target market. These are the people who will buy your goods and services, and getting to know them is the first step to any successful business.
As an overview, you need to gather data through online surveys or directly communicate with your target audience. Create characters with similarities that will consider using your product or service as a solution to their common pain points.
Segment these individuals according to their goals, pain points, behaviors, hobbies, and even the possible benefits they get from the product.
Brand Voice. You will use your brand voice to reach your target market. Your voice is your means of speaking and communicating with your audience.
Your online fashion website’s brand voice and tone will be used throughout your marketing platforms, including email, social media, and other multimedia platforms.
Domain Name. The domain name of your business can also be your business name. This is part of your marketing approach because, as we all know, this will also be your online address.
Some of the things to consider when choosing your domain are the following:
- Keywords – It’s recommended that it has the primary keyword of your business.
- Easy to Remember – We often get overwhelmed in choosing a domain, but you should remember that it should be creative, memorable, but also easy to remember.
Design, Color, and Aesthetics. If you are shifting from offline to an online store, it’s essential to create your branding consistency. For those just starting, make sure that your brand colors are cohesive with your business goals and mission.
Generally, it’s crucial to have high-quality photos, especially for online fashion websites Singapore with a clean layout that still stands out.
Online Marketing Strategies
Your business plan and brand will now be your compass in creating a practical online marketing approach for your brand. Some of the platforms that you need to focus first when launching should include:
Email Marketing. Send out information and invites to your target market and test the best email marketing tool and approach that converts your readers to buyers.
Facebook. Facebook offers a variety of paid and free marketing tools to boost your reach on the platform.
Instagram. Similar to Facebook, Instagram provides users the ability to expand their reach with videos and photos of their products and advertise these on the platform.
Building and succeeding with online fashion websites Singapore or in any other country requires more than just developing websites. It should be a holistic approach that must be done by one person and an expert team. So, work with Corsiva Lab today and grow your fashion website.