Selling products online has become a necessity for eCommerce businesses that want to stay relevant in the market. Although a website would usually suffice and cater to most people, is it enough right now when the competition is fiercer than before?
If you want to stay ahead of your competition, you’re going to need to invest in a mobile app!
Over 80% of people in the U.S alone own a mobile phone, and it’s your time to capitalize on that. Create a seamless shopping experience for your customers so that you’ll always be one tap away!
If you are still unconvinced, here are seven reasons why your business needs an eCommerce mobile app!
What Is Mobile Commerce?
Before we get into all the benefits that come with creating a mobile app for your eCommerce business, let us give you a quick rundown of what mobile commerce is.
Mobile commerce or m-commerce is any monetary transaction done through a mobile phone. It’s a step up from traditional eCommerce, where you’d need to have a laptop or visit their website to make transactions.
M-commerce allows you to make transactions anytime and anywhere. It’s literally like walking around with a store just a single tap away!
Reasons Why You Should Get a Mobile App!
Consumers Prefer Using Mobile Apps
Let’s face it, and there’s a reason why companies are paying extra to make their websites optimized for mobile devices. And although you can still get revenue from your mobile website, you’d have to go an extra mile and try to make it perform just as well, if not even better, than the desktop version!
Not to mention the fact that we haven’t even scratched the surface yet. Over 70% of consumers say that they’d prefer using an app to buy from an eCommerce shop than a mobile website. Ignoring this statistic means ignoring profit.
Consumers want that added convenience that comes with having an app. There’s also the argument of speed! Having to look up the eCommerce website on your phone every time you want to buy something can be a hassle.
Mobile apps are better optimized and operate faster and smoother than any mobile website could ever run.
Comparatively Better Conversion Rates!
When you compare the conversion rates of eCommerce mobile apps and the website, you’ll be shocked by how vast the margin is. Mobile apps leave mobile websites behind, having a little over double the conversion rate of the websites.
Mobile app users tend to browse for items a lot longer and are more likely to make purchases than mobile website consumers. If this won’t sway you into getting a mobile app for your eCommerce business, we don’t know what will!
Creating a personalized experience for your users is something that you should always aim for as an eCommerce business. Everything from one-time deals to even customized coupons specifically for them can make them feel unique and inclined to keep on using your eCommerce site.
Mobile apps take personalized shopping and make it 3x better! With a mobile app, you can track a lot more information than you would on a website. You can keep track of their browsing history on the app and their purchase behaviors and recommend the products they may want to buy!
Websites can’t fully utilize this personalization since it requires them to be logged in all the time—once they log out, that information is kaput.
You can further increase this personalization by adding push notifications for brand deals and targeted ads based on your user’s preferences to the mix!
Strengthen Customer Support
People would go the extra mile to have better customer support and services. Unlike mobile websites where they still need to look up your contact details on a cluttered site or a search engine, getting help can be as easy as pressing the “contact us” button on the app itself.
Responding to and fixing complaints as soon as possible will give your business a good reputation. You can even add a live chat option if you’re willing to spend a bit more on your app to make the customer experience even smoother!
Increase Brand Loyalty
Adding loyalty rewards to your customers every time they purchase your mobile app can be an incentive to stick with you throughout the years. Loyalty programs that award them with free items, coupons, or special discounts are more likely to work on mobile apps because of the convenience!
Something as simple as getting a discount for every 5th purchase on the app is enough to make people feel enticed to stick around.
Improving Customer Engagement
On average, people will be on their phones for about 2-3 hours per day. During that time, you have endless possibilities in which you can interact with your users!
Even during idle times when their phones are locked, there are still possibilities for interaction. Unlike before, where you could realistically only send them notifications and deals on their emails where they get sent straight to the junk, they might feel intrigued and check the app with push notifications.
Getting a Competitive Edge
If you don’t already have a mobile app, you’re at an incredible disadvantage. You’re telling your competition to leave you in the dust at that point!
Sure, you may be getting mobile transactions now through your website, but when will that last? Instead of fixating on improving your website for both mobile and desktop users, it’s time to start up a mobile app of your own.
A mobile app can tip the scales and differentiate between your customer choosing you and your customer choosing your competitor. Mobile eCommerce is the next big thing and can make the difference between a business making a profit and failing!
So, what are you waiting for? Create your mobile eCommerce app now and start leading the charge! Work with a team that understands your brand’s needs and gets the best out of your mobile app!