Your website represents your brand online, and that’s why you need to work with an expert web design Singapore team to redesign your website. Redesigning your website is essential even if you’re satisfied with your current website’s looks, navigation, and content.
The elements we’ve mentioned are just part of the tip of your website. There are still many elements and other considerations that you need to take into account, and that’s what we’re here.
We’ll help you assess your website, the necessary steps you need to take, and even how to effectively bring your brand to your site. We’re here to help you understand the elements and role of your website in-depth, so let’s start.
Your Brand Have Evolved
Cliche may sound, but this statement stands true, the only constant thing in the world is change. Why are you sticking with your website design and content that you have for three, five, or even ten years ago?
As a brand, we’re sure that you’ve changed, evolved, and will continue to strive to be a leader in your industry. One of the best ways to do this is to accept that you need to change, too. Look closely into the changes that your business and brand had acquired and interject these into your website today.
Once you’ve moved past the acceptance stage, you can start brainstorming with your web design team on rebuilding your website. We’re not saying that you immediately do it from scratch.
However, if, for example, your branding, tone, ethos, target market, products and services, and even marketing strategies have changed, then it’s better to do an overhaul. It may sound overwhelming, but with the right team, you’ll achieve the results and vision you want.
When you start brainstorming, don’t put all your efforts into your design. We highly recommend that you establish a strategic understanding of your branding as well. Look how your brand has evolved, understand the changes and the strategies, and create actual buyer personas. These are critical to getting an idea of how you’ve changed over the years.
Again, if a lot of these have changed over the months or years, then it’s time to redesign your website.
The Times Have Changed
Buyers prefer contactless payments, we’re experiencing changes in deliveries, and workplace environments are evolving. Therefore, your website needs to change, as well.
As a business and a brand vying to be on top, you also have to think three to four steps to lead the game. As the world changes, you need to think faster, too.
Now, the question is, what changes should be implemented in your website for it to become an industry leader?
Some recommendations for goods websites include that you provide customer support on your website 24/7. This allows you to show support to customers and ensure that someone is with them every step of their journey as buyers.
You can also supplement this by focusing on providing informative digital assets for your target market and returning clients. For example, restaurants can publish special online menus. A page with daily information and updates would also be helpful.
Working with a team to encourage customers to order ahead for either deliveries or pickup is another system you can add to your site. These are just some of the elements that you can integrate as an update on your website as we adapt to changes.
Improve Buyer’s Journey
Let’s face it, people are turning online for almost anything. From actual goods to services, people search online for everything they need, especially now as we enter the new normal.
Businesses must redesign and prepare websites for sales or visit surges. We understand that this can also be a technical reason, but you also need to ensure that your website design can reach various target markets.
According to the most recent statistics, 63% of shopping begins online, but not all buyers’ journeys are created equally. Yes, we can anticipate and create a roadmap for buyer’s, still, this isn’t set in stone.
As such, you need to redesign your website to prepare for all possible buyer’s journey scenarios to ensure that, of course, the buyer will end purchasing your goods or services.
Improve Payment Systems, Portals, and Security
According to the latest web design Singapore and world trends in eCommerce, the primary reason why shoppers abandon their carts is because of the extra cost for shipping the items.
Other reasons also include that discount codes aren’t functional, shoppers are required to re-enter credit card and shipping information and promise free shipping, but there’s a catch at the checkout page.
Therefore, redesigning your website should also include the payment system and structure of the website. Transparency and honesty are essential. Updates should also include an update on your products, services, discount codes, and other material elements when it comes to paying for goods and services offered on your website.
Generally speaking, when it comes to this aspect, it’s essential to ask whether it enhances the buyer’s journey, or will it disrupt the process? Remember that buyers are more critical when it comes to payments and making payments, so make sure to design your checkout page to gain the trust of the buyer.
Everything Technical Should Be Updated
This may sound redundant, but everything technical should be updated on your website and not just the payment process, design, or even SEO. Consider the speed of your website, its responsiveness, and also the navigation.
Work with a web design team that can help you objectively point out what’s wrong with your website. Likewise, they must also provide a solution to these issues on time. Remember, your website is the online window to your business, so taking it down for a few hours or days may disrupt your momentum. So, make sure to establish a reasonable process and timeline with your team.
Web design Singapore and all over the world have various approaches when it comes to redesigning websites. This is a fact because we need to ensure that the site represents the entirety of the brand and not just its facades.
As we’ve said over and over again, your website is the core of your online presence. It brings your target market closer to you through the screen, and this should be enough for you to decide to redesign your website today.