Ecommerce saw a boom this 2020 because of COViD19. When people were confined to their homes during the government-mandated lockdown, physical shopping was (almost) impossible. Thus, people turn to eCommerce sites to buy what they need.
But, as clients turn to eCommerce, so as the merchants. There has been an increase of people engaging in online selling – not just in marketplaces like Amazon and Walmart but also in direct-to-consumer retailers.
This means more competition and a more saturated market. But worry not because we have rounded up ten eCommerce tips and marketing strategies to make your brand stand out from the rest.
Try Google Shopping Ads
Advertise your products on Google Shopping. Google Shopping shows products related to the users’ Google searches. For example, if they search for “Nike Air,” and you sell those, your work will show on top of the search results. And even more impressive with Google Shopping is that they will be redirected to your website once they click on your product.
This marketing platform is proved to be useful because it proactively shows clients their options based on what they are looking for. According to Nikki Bisel, founder of Seafoam Media, a digital marketing consultancy and agency, their campaigns in Google Shopping have resulted in a 200% increase in their conversion rate and click-through rate (CTR).
Start optimizing your voice search.
Voice search is projected to be one of the biggest trends for eCommerce marketing strategies in the near future. Its popularity has already begun, and you don’t want to be left out.
More and more buyers are using voice to search for products, and you would want to be on the upper hand in catering to them. This can also be a chance for your brand to use long-tail keywords that don’t sound unnatural.
Be ahead rather than just catching up.
Improve your site speed
You might be able to bring your clients to your site, but it would be no good if they’ll be discouraged because it keeps on loading or takes time to load. Having a fast site speed can facilitate a smooth process of purchase, therefore, giving your clients’ an excellent customer experience.
Aside from that, load speed is also taken into account by Google in ranking pages for the search results. The higher the Google ranking, the higher the website traffic.
Encourage User-Generated Content Encouraging
User-Generated Content (UGC) can significantly improve your brand by building a relationship, not just with those who provide you content but those who are still looking into making one.
An example of a successful UGC campaign is that of GoPro. Their YouTube channel currently has almost 8 million subscribers. They called on their clients to submit their content, and in return, they would feature their videos on their channel – this is a win-win approach. They did not just create a relationship with those who submitted, and the submissions also served as a testimonial of how good their product is.
UGC has the reputation of being authentic because it came from users themselves. It’s like their review of your brand. And since that content/review comes from fellow consumers, it fosters a more trusting environment between you and your clients (both existing and potential).
Tap Influencer Marketing
You can also tap micro-influencers to strengthen the authenticity of your brand further. Micro-influencers are those who have a smaller but more organic following. Since it is a niche influencer, you’ll have a higher chance of conversions at a more affordable price.
Explore filters and QR Codes
These two are unconventional yet innovative approaches in marketing. Take, for example, what the denim brand Levi’s did. They allowed Snapchat users to scan QR Codes in-store so they can virtually try on a jacket.
You can also include QR Codes in print ads so clients can easily be directed to your website. On the other hand, Amazon sent a catalog containing QR Codes to allow parents to shop toys for their kids.
As for filters, you can take notice of Kylie Jenner’s makeup brand Kylie Cosmetics. They used Instagram filters to let users see how their lipstick will look on them.
This is very innovative – clients don’t have to go through the hassle of putting on the actual lipstick, take it off and put another one again. With just a few clicks, you can see what looks good on you. Easy peasy!
Make shopping social
Marketers can also consider exploring the social commerce platform CommentSold. Clients will be redirected to Shopify or your e-commerce channels after clicking on the item on the post. Social selling is taken to new heights with this automated tool.
This one’s a classic, and you can’t take it off the list. Email marketing is most effective if personalized.
Brands can gather email addresses by incentivizing sign-ups through coupons or free trials. Brands then have to take time to research the clients’ purchasing habits and tailor-fit their emails based on this one.
Write newsletters and blog posts.
Of course, you’ll want more content. Creating more content in the form of newsletters and blog posts will help you reach more audiences.
Long-from blog posts that contain informational guides are said to boost organic SEO by over 2 to 3 times a year. These content forms allow you to elaborate more on your brand and provide users with more information – therefore, giving your potential client more reason to visit your site.
Give out coupons
The magic of coupons never runs out. Who doesn’t love discounts?
You can offer discount coupons to your clients. Consumers feel happier when they find coupons during their online searches. And they get excited when they know how much savings they can get.
These discount coupons might also be the final clinch before they make their purchase. For example, a client wants to buy your product but finds the delivery fee too expensive. If you offer free delivery or discounted delivery coupon, it might just be the push they needed to make that purchase.