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All About Email Systems

In our previous blog post, we had a standalone blog post regarding Web-Safe Fonts. To recap, a Web-Safe Fonts ensure that the particular font that you want can be displayed and used properly on the different users’ devices. This week, we are going to have another standalone blog post discussing email systems for business. We will be discussing the 3 players that Corsiva Lab often recommends to our clients. The 3 email systems are:
1. Zoho Mail
2. Google GSuites
3. Microsoft Office 365

In this blog post, we are going to angle the discussion on the following
1. Platform availability
2. Additional Functions
3. Cost

Platform availability
One of the core requirements that we need to understand is the various platforms that the email system can support. The support for local apps on major platforms is important to keep your productivity high. According to GetApp, we have Google and Microsoft leading the pack in this aspect.

Additional Functions
1. Zoho Mail – Can add more services such as Zoho CRM, Zoho Books (accounting), Zoho Creators and more.
2. Google GSuites – Can upgrade to support Google Apps such as Google Docs and Google Sheets with online storage space on Google Drive
3. Microsoft Office 365 – Can upgrade to support Skype for Business and Microsoft Office Productivity Tools with online storage on OneDrive

Cost
1. Zoho Mail – $3.50 USD / user / month
2. Google GSuites – $5.00 USD / user / month
3. Microsoft Office 365 – $5.00 USD / user / month

In conclusion, it depends on the budget allocated by the company for this and the use cases required, each email systems have their advantages and disadvantages that will benefit one company over the other! Feel free to consult the staff over at Corsiva Lab for information!

This wraps up today’s post on the various email systems for business! If you have any questions, don’t hesitate to contact us! As a web development company as well as a web design company,  Corsiva Lab is equipped with the expertise to help you build and design a website that is user-friendly, attractive and interactive. Additionally, as a digital marketing agency, we will be able to help you increase your website’s online visibility and Google rankings. If you would like more information regarding web design and development or digital marketing, do head over to our website and drop our friendly web design singapore team a message.

Tailoring your content to Facebook & Instagram

In our previous blog post, we compared the key differences between Facebook and Instagram, two of the largest social media platforms right now. These differences in functions of the two platforms and the types of users on it should be taken into consideration when crafting your content for each platform. In today’s post, we will go a few of the types of content and which platform they are more suitable for.

Facebook: Company News
As mentioned previously, Facebook is often seen as an informational platform. Facebook is more text-based, and have many more functions to display information. Updates about your company’s news would work well on Facebook, as people are more likely to read the entire update. For example, if your store is undergoing construction, you would need to make a Facebook post about it to let customers know that you will be closed for a period of time. You may also want to let your Instagram followers know about the closure, but this can be done by sharing pictures of the reconstruction in progress and a short caption.

Facebook: Curated Content
Majority of the content shared on Facebook by users are often links to blog posts, news, or content from other accounts. Business pages can do the same by curating and sharing articles that are related to the field of business. This is a great way to ensure that there is a constant flow of content on your page to engage your audience. Of course, your Facebook page should not rely completely on reposts and shared links, there should be a portion of original content as well.

Instagram: Company Events
Conferences and events that your business participates in or organises are great opportunities for producing content for Instagram. During the event, you can leverage on Instagram Stories to post real-time updates to give your followers a peek into the event, and even behind-the-scenes images and videos. Afterwards, curate a small selection of photographs for Instagram.

Instagram: Image Contests

Instagram is a great platform to host contests, and making use of a unique hashtag can help keep track of participation. Instagram generally has a higher engagement rate than Facebook, which is why hosting your contest on Instagram may be more ideal. For example, online retail company Nasty Gal issued weekly photo challenges, such as taking a selfie with a stranger, to followers to win gift cards. Encouraging your followers to take part in the contest through their original photographs is a great way to create hype and leverage on a loyal fan base.

With the large user base, Facebook and Instagram are indispensable tools in your social media strategy. They are not exactly the same, so neither one can replace the other. Instead, you should cater your content to match users’ unique behaviours and expectations on each platform. When crafting your social media content, don’t forget to check out our tips on increasing engagement on Facebook!

As a digital marketing agency in Singapore, Corsiva Lab definitely has the necessary expertise in digital marketing. If you would like to know more about how you can optimize your Facebook marketing campaigns, for more information, visit our Corsiva web page or you may also contact us by clicking here and our friendly digital marketing singapore team will attend to you shortly. Do stay tuned for our next blog post!

 

What are web-safe fonts?

A key component in any design, fonts play a key role in the personality your website portrays. That is why it is important to ensure that the fonts used in your website design display properly on your users’ devices. In this week’s blog post we will be covering about fonts and what is a web safe font.

Did you guys know that fonts can be classified into different categories?

While there are many different classifications and types of fonts, most fonts can be classified into one of the four basic groups:

  • Serifs (eg. Times New Roman, Baskerville): these fonts include semi-structural details on many of the letters, which many refer to as “feet”.
  • Sans-serifs (eg. Arial, Helvetica, Calibri): just exactly like what it sounds, sans-serif fonts are typefaces without serifs.
  • Script (eg. Bickham Script, Goudy Text): script fonts can be further broken dowintoto calligraphic, blackletter, and brush script style fonts.
  • Decorative (eg. Monoton): used for headlines and signages, these fonts are commonly designed to evoke a particular theme or time rather than for legibility.

Some of the most common fonts used are Arial and Times New Roman. These are the fonts which you will most likely see on websites as these are considered one of the most web safe font. Web designers will design the website around web safe fonts as this allows them to be sure that all users will be able to view the website how they intend it too for all users.

 

So what is a web-safe font?

Web-safe fonts are fonts that have already been installed on most operating systems. A web-safe font is considered safe by assuming that majority of the web viewers will have the same font installed on their operating system. If a web viewer does not have the same font that the website designer used, they will be viewing a default web safe font such as Times New Roman.

Web-safe fonts also decrease loading time needed for a webpage to load as these fonts are usually drawn from your computer memory. If a web font is coded to a website it takes a longer time to display the page as this new font which is not font on your local computer has to be downloaded, this causes a longer loading time.

However, nowadays we are no longer limited by the standard fonts across devices. With the introduction of web font services such as Adobe Typekit and Google Fonts, web designers and developers can now choose from a wide variety of fonts that can be embedded into the website without significantly slowing downloading time. For example, fonts on websites from Google Fonts are automatically compressed for a faster download and are cached in the browser and reused by any other web page that uses the same font from Google Fonts. However, it will be good to have a web-safe font as a backup in the case that the embedded font does not work.

That wraps up today’s post on web-safe fonts! If you have any questions, don’t hesitate to contact us! As a web development company as well as a web design company,  Corsiva Lab is equipped with the expertise to help you build and design a website that is user-friendly, attractive and interactive. Additionally, as a digital marketing agency, we will be able to help you increase your website’s online visibility and Google rankings. If you would like more information regarding web design and development or digital marketing, do head over to our website and drop our friendly web design singapore team a message.

Facebook vs Instagram: How are they different?

With 700 million active monthly users, Instagram is definitely one of the top social media platforms. Even though Instagram is owned by Facebook, the two platforms do have their differences. So when should you use Instagram, and when should you use Facebook in your digital marketing strategy? In today’s post, we will outline the key differences between the two platform’s functions and the way users interact with the social media platform.

Facebook has 2 billion monthly active users, while Instagram has 700 million monthly active users. Even though Facebook has more total users, Instagram has better statistics in engagement and content sharing.

Instagram boasts a 3.005% engagement rate, whereas Facebook has a 0.103% engagement rate. When users launch the Instagram app, they are immediately faced with content, and only a few ways to engage with a post. Facebook offers a variety of actions to the user, which may decrease engagement because it is not as simple as Instagram. This does not mean that Instagram is definitely a better platform for your brand than Facebook. A variety of factors affect how user interact with your content. For example, Instagram is primarily used for images, meaning that images will definitely perform better on the platform. On the other hand, text posts are better left to Facebook.

Another key difference between the two platforms is that Instagram has a younger user base. A majority of Instagram users are under 30, and many are in their teens. In contrary, the number of teens using Facebook is decreasing. This is a key factor when determining the content that should go on your business’ Facebook and Instagram profile

The functionalities of the two platforms is an important consideration when creating content for Facebook or Instagram. Users go to each platform with different purposes. Facebook is seen as an informational platform. There are many different aspects such as pages, groups and events. Users can find out things about a business through its Facebook Page, whether it’s business hours, the address or upcoming events and promotions. On the other hand, Instagram is about capturing moments. Users are unlikely to open Instagram to find out your business hours or to see if their friends have eaten at your restaurant before. Instagram is ideal for engagement and building your brand popularity.

While Instagram has a significantly smaller user base than Facebook, it boasts a higher engagement rate. The demographics of the users and the functionalities of the two platforms are also very different. What does all this mean for your business’ digital marketing strategy? Stay tuned to our next marketing blog post, where we will go through customising your content for Facebook and Instagram based on their differences.

As a digital marketing agency in Singapore, Corsiva Lab definitely has the necessary expertise in digital marketing. If you would like to know more about how you can optimize your Facebook marketing campaigns, for more information, visit our Corsiva web page or you may also contact us by clicking here and our friendly digital marketing singapore team will attend to you shortly. Do stay tuned for our next blog post!

What is Domain Name Privacy?

Did you guys know that your information can be easily found by looking through domain names? There is a website called WHOIS, what this website does is it gives information about the owner of domain names. Information such as Name, Phone number, Address and email can be found through a simple search on the website.
This is useful to someone who wishes to contact you regarding a domain that is in your ownership. However, if you are the owner of the domain, this can be rather fearsome as you can’t be certain what others would use your information for, especially when you have your name, phone number and address displayed and easily found.

Threats without domain privacy
Online attackers, spammers, identity thieves and even direct marketers can make use of your information to cause harm or misuse of your personal information. Telemarketers may even use your information to add to their list which increases the numbers of unknown calls and emails.

Do I need domain privacy?
Your website will still run the same with or without domain privacy. It is your option to purchase it, if you feel comfortable with your information to be available when a search is done on WHOIS site then you may not need to purchase domain privacy.

However, our team at Corsiva Lab highly recommend that you purchase domain privacy. This prevents your personal information from being released on websites such as WHOIS. The service will replace your personal information with a proxy address. This protects you from scam and spam email also leaving you with a peace of mind that your personal information is not disclosed online to everyone.

Hope that you guys have a better understanding of owning a domain after reading this week’s blog post! If you have any questions, don’t hesitate to contact us. As a web development company as well as a web design company, Corsiva Lab is equipped with the expertise to help you build and design a website that is user-friendly, attractive and interactive. Additionally, as a digital marketing agency, we will be able to help you increase your website’s online visibility and Google rankings. If you would like more information regarding web design and development or digital marketing, do head over to our website and drop our friendly Singapore team a message.

Back to Basics – Marketing Funnel (Part 3)

The marketing funnel is a concept that has been around for a long time. While it is still a relevant tool to help marketers, advertisers and businesses understand their customers’ decision-making journey, many marketers are now looking at the customer journey as an hourglass rather than a funnel. The idea is that your customers’ journey with your brand should not stop at the purchase. After you have converted them to make the purchasing decision, you would want them to enjoy your product or service and then eventually start advocating for your brand to the people around them.

Just as there are variations of the specific stages of the marketing funnel, there are also variations of the stages of the hourglass. While the terminology used may be different, the concept remains the same. In today’s post, we’ll go through one of the variation and also cover different tactics to implement at each of these stages.

The post-purchase journey can be broken down into 4 stages, adoption, retention, expansion and advocacy.

1. Adoption
The adoption stage is all about ensuring that your customer realises the value of the purchase made. If you are selling a product, you want to make sure of a smooth customer on-boarding so that the customer is able to fully utilise the product. How-to guides and tutorials are common examples that come into play at this stage. Apart from traditional printed user manuals, ensuring clear instructions, FAQ answers and helpful customer service on your website is also key in this digital age.

2. Retention
In the customer’s post-purchase journey, it’s important to ensure that they are successfully achieving their goals with your product or service. Essentially, you want the customer to feel that the brand cares for them, even after they have made the purchase. This can be done through educational content, tips/tricks and product updates. If you’re selling an app for example, you would need to constantly update and upgrade it to ensure your customers are continuing to use it. An example of how a product-based brand retains customers would be how the hair styling appliance brand, Ghd, constantly uploads new styling tutorials with their products and also promotes these videos their customers through EDMs. This steady stream of content helps gain potential customers’ interests but also builds brand loyalty in current customers.

3. Expansion
The third stage is expansion, where you have earned the customer’s trust and they are now ready for up-selling or cross-selling conversions. This could be add-ons to the service bought, or an upgrade to a newer version of your product. If you have been successful up till this stage, you would have built a certain degree of brand loyalty so that when your customers have a problem they would look to your brand for a solution first, before your competitors. The goal at this stage would be to make your customers aware and educated on your newest or other product/service offerings, which can be done through EDMs or retargeting through custom audiences on Facebook’s advertising platform.

4. Advocacy
The ultimate end goal of the hourglass—turning your customers into your brand advocates. Positive word-of-mouth messages are likely to be more convincing and influential to potential customers. The objective here is to make sure your customers remain happy and leveraging on their willingness to help. Retail brands often do this with referral programs.

At the end of the day, your customers’ post-purchase journey is all about keeping your customers satisfied and building brand loyalty.

With that, this wraps up our short series on the marketing funnel. As a digital marketing agency in Singapore, Corsiva Lab definitely has the necessary expertise in digital marketing. If you would like to know more about how you can optimize your Facebook marketing campaigns, for more information, visit our Corsiva web page or you may also contact us by clicking here and our friendly digital marketing singapore team will attend to you shortly. Do stay tuned for our next blog post!

 

 

 

 

Disadvantages of Cross-Platform Development

As mentioned in our previous posts, cross-platform app development is the most cost-effective way if you want to reach a bigger audience at a lower cost. Yes, it is a cheaper option but it comes with a few disadvantages for the mobile application. The disadvantages may vary from application to application.

Users Experience

The user experience may not be as optimal as compared to a native application. This is mainly due to each individual platform having their own unique screen size, system and features. Having one set of codes for each individual system may not allow the mobile application to run as smooth as compared to a native application. There have been applications starting off as a hybrid and switching to native after they have the data that they need and are want to provide the best experience for the user. Hybrid applications also have to make use of plugins if they wish to access for example a phone’s cameras function. This can create a longer processing time which results in a longer time for a typical user.

Heavy reliance on Xamarin platform

Unlike native for iOS or Android, the reliance on Xamarin platform is high and we are placing a heavy bet that the platform is here to stay. Even though the chance that Xamarin will be removed from the market is low; it is a risk we cannot forsake.

This is the end of our 3 part series for Cross Development Platform, hope you guys have gained a better understanding between a hybrid and native application along with the advantages and disadvantages. Stay tuned for our upcoming blog post where we will be covering about Domain privacy!

This sums up our blog post for this week! If you are keen to build an application or have any questions, don’t hesitate to contact us! As a web development company as well as a web design company,  Corsiva Lab is equipped with the expertise to help you build and design a website that is user-friendly, attractive and interactive. Additionally, as a digital marketing agency, we will be able to help you develop a marketing plan to get more users onto your app. If you would like more information regarding web design and development or digital marketing, do head over to our website and drop our friendly Singapore team a  message!

Back to Basics – Marketing Funnel (Part 2)

The marketing funnel is an excellent tool to help advertisers and brands understand the customer’s purchasing journey and decisions. In our last marketing blog post, we briefly introduced each of the pre-purchase stages. Today, we will delve in deeper into each stage of the funnel, to understand what is in the consumers’ minds, and how you can best target them at each stage.

At every step of the consumer’s decision-making journey, his or her questions and considerations would be different. As such, targeting your advertising methods and message to be specific to each step would greatly help create more conversions at the end of the funnel.

 

1. Engagement
The first stage of the funnel, engagement, allows you to target the most potential customers. At this stage, the goal is for customers to find your brand and build a positive interaction with your brand, and not yet to bombard them with the problem, solution or product. This can be done through creative and engaging content on your social media. For Facebook advertising, you can consider running Traffic campaigns to drive people your website or Engagement campaigns to get people to follow your Facebook or Instagram page.

2. Education
At this stage is where consumers realise that they have a problem that needs solving. To effectively communicate to your potential customers at this stage, you can try tailoring your content to highlight the pain points, challenges and opportunities surrounding the problem that your product or service solves. So, for example, if your solution is a fully customisable skincare product, your content at the education stage might focus on a pain point like how generic products are not able to suit each customer’s unique needs and requirement.

3. Research
In the research phase, consumers are looking for answers and solutions to their problem, which is why you would want to highlight the key benefits and differentiators of your product, without making the product the central focus. It is also important to reaffirm the value and need for the solution here. Targeting customers in the Research stage is all about being at the right place at the right time, and providing clear answers to consumers when and where they are seeking it. This can be through Search Engine Optimisation or through buying Google AdWords for the keywords that are closely related to the problem you are intending to solve.

4. Evaluation
From this stage forward, the focus is on the product or service. Here you can highlight the value proposition, features, capabilities, technical specifications, etc., about your product. This can be through retargeting the audience that you have engaged with video creatives that highlight the features, or through the product section of your website. It is also important to take note of how different customer personas have slightly different internal checklists for key items they are looking for in a solution. Your content and messaging should ensure that these items are easily crossed off.

5. Justification
Here is where tools such as the Facebook pixel and Offline Events come in handy, to retarget the people who are already interested in your brand and considering your product. Your messaging should consider what are the kind of barriers they have in mind, and what important factors they are considering before purchase. Using your brand or product’s differentiating factors, brand strengths, coupled with substantial proof can help justify the purchase from the customer’s point of view.

 6. Purchase
At this stage, it is crucial to ensure that the customer purchase journey is smooth and enjoyable. For e-commerce stores, this means providing a straightforward, easy-to-use interface in the customer’s purchasing journey. For brick and mortar stores, here is where good service design can help make the purchase as painless as possible, and maybe even enjoyable. Essentially, the more setbacks the customer has to face, the less likely he will be to go through with the purchase. Don’t let your shoddily designed website be the reason your customers drop out, so close to the end of the funnel!

 With that, we have reached the end of our two-part series on the marketing funnel. In our next marketing blog post, we will be introducing the concept of turning the funnel into an hourglass, which is all about retaining your customers’ loyalty and turning them into your own walking advertisements.

As a digital marketing agency in Singapore, Corsiva Lab definitely has the necessary expertise in digital marketing. If you would like to know more about how you can optimize your Facebook marketing campaigns, for more information, visit our Corsiva web page or you may also contact us by clicking here and our friendly digital marketing singapore team will attend to you shortly. Do stay tuned for our next blog post!

Advantages of Cross-Platform Development

In our previous blog post we touched on cross-platform development which is also known as hybrid application. Today we will be covering the advantages of cross-platform development.

Advantages

Speed to implement:  One of the key advantages is that hybrid requires lesser time to get it up running as compared to a native application. This is because only one set of code is needed to be created from scratch which can be used on multiple platforms.

Cost: It also costs lesser to develop, as lesser manpower is required to get the application up and running as only one set of code is needed. However, there have also been exceptional cases where a hybrid application costs more as the features required by the customer was complex and certain tweaks had to be made on each individual platform.

Bugs/ Troubleshooting: If there happen to be any bugs within the application it only needs to be fixed once if the bug is found in the common codebase. This can help save downtime.

Uniform look and feel: The looks will be similar across all platforms as we will be running it using the same set of codes. There will be some slight difference in a native application as it is a different set of codes but the two will look very similar.

Next week we will be covering the disadvantages of cross-platform development.

This sums up our blog post for this week! If you are keen to build an application or have any questions, don’t hesitate to contact us! As a web development company as well as a web design company,  Corsiva Lab is equipped with the expertise to help you build and design a website that is user-friendly, attractive and interactive. Additionally, as a digital marketing agency, we will be able to help you develop a marketing plan to get more users onto your app. If you would like more information regarding web design and development or digital marketing, do head over to our website and drop our friendly Singapore team a message!

Back to Basics – Marketing Funnel (Part 1)

In our marketing blog posts, we have covered a variety of topics on digital marketing, from the 7 Steps to an Effective Marketing Campaign, Understanding Google Analytics, to EDMs and even Chatbots. For our next few blog posts, we will be shifting our focus back a step, to the theoretical aspects of marketing, and how you can apply these to your digital marketing campaigns. Without further ado, let’s dive right into our first post—an introduction the marketing funnel.

Understanding the customers’ journey from their point of view gives you better insight into how to best optimise your campaigns and messaging to turn leads into customers. While there are many variations of the marketing funnel, the one we will be introducing today looks at the customer journey in an in-depth step by step manner.

It is important to note that the funnel is not a standard cookie cutter template for every single customer. Customers’ journeys can vary significantly from customer-to-customer as they can enter at any pre-purchase stage, and do not necessarily go through every single stage to purchase. That being said, the funnel is a great concept to help define and understand the different stages of the customer lifecycle.

 

The Pre-Purchase stage of the funnel can be broken down into 6 different stages, which we will briefly introduce today.

1. Engagement
The engagement stage of the funnel is all about building brand awareness amongst your potential customers. Here is where you would want to target a wider audience in order to get your brand out there.

2. Education
The objective at this stage is for customers to realise, simply, that they have a problem and they need to find a solution.

3. Research
The Education and Research stages are closely interlinked, as both surrounds the solution more than the product itself. The Research stage is where your customers start looking into solutions to the problem.

4. Evaluation
At the Evaluation stage of the purchasing journey, consumers are focusing more on the product or service and looking into what differentiates your product from the rest.

5. Justification
Before they make the final decision to purchase, consumers are looking for reasons to justify their purchase here.

6. Purchase
Needless to say, the last step of the pre-purchase funnel is where your customers make the decision to purchase, and your leads turn into conversions.

That wraps up our blog post today on the introduction to the marketing funnel. In our next blog post, we will delve in deeper into each stage of the purchasing funnel and what tactics can be used to target customers at each stage.

As a digital marketing agency in Singapore, Corsiva Lab definitely has the necessary expertise in digital marketing. If you would like to know more about how you can optimize your Facebook marketing campaigns, for more information, visit our Corsiva web page or you may also contact us by clicking here and our friendly digital marketing singapore team will attend to you shortly. Do stay tuned for our next blog post!